Jerry Schuitema: +27824103552. jerryschuitema@gmail.com

HOW: ACCOUNTING

Adding value is the oldest activity known to man.

It is also the most powerful business principle.

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  • It is behind all positive transformation

  • It is the source of wealth

  • It measures contribution

  • It measures reward

  • It links contribution and reward

  • It drives all contributory behaviour

  • It is the base of GDP, the nation's wealth

  • It is the source of profits, wages and taxes

  • It affects all company measurements

Adding value or creating wealth is the core of the CONTRIBUTION ACCOUNTING METHODOLOGY© or CAM. It is based on the Contribution Account (an adaptation of the conventional Value-added-statement) which is the only inclusive stakeholder accounting measurement directly linked to behaviour. This is translated into five strategic pillars in maximum wealth creation and optimal wealth distribution.

The mystery of the value-added measurement’s neglect in organisational theory is explained only by our obsession with wealth distribution — with reward being the driver of contribution and not the other way around.

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