The core of CAM rests fully on service: on the clear maxim of contribution before reward. This contribution is customer service and a truly market driven understanding of business.
Market driven means being driven by the needs and wants of others, not exclusively by rewards, and that translates into a magnificent obsession with service excellence.
At the same time, as has been shown time and again, increased rewards follow.
“(In the past)...caring was largely person to person, now most of it is mediated through institutions.”
Robert Greenleaf: Founder Servant Leadership
Stakeholder Contribution Accounting fits in perfectly with servant leadership.
The whole point is to transform an enterprise into a Servant Leader Organisation, without which Servant Leadership is little more than hypocrisy.
Business empathy creates the means for all in it to serve, reinforcing the maxim that our true value lies in our capacity to make a contribution to others.
PREVIOUS USERS OF PARTS OF CAM
CHECK FOR DETAILS