From survival to business empathy
From institutions and money
to people and relationships
The big shift in understanding
There is a historic re-assessment of the entire economic construct. We see the symptoms everywhere in economic imbalances that are questioning the survival of the capitalist system itself.
This economic trauma has spilled over to companies -- the cells of the economic body. These include questioning the purpose of enterprise; social and community responsibilities; inclusivity; the nature of transaction; unbridled profit pursuit; exclusive accounting conventions based on shareholder interests; governance; sustainability; intergrated reporting; 3BL and Balanced scorecards.
The real invisible hand
Adam Smith, the father of Capitalism had the answer all along:
"How selfish soever man may be supposed, there are evidently some principles in his nature, which interest him in the fortune of others, and render their happiness necessary to him, though he derives nothing from it except the pleasure of seeing it."
This is what Contribution Accounting is designed for
The logic is simple, profound and sound. Some parts are pioneering. Others have been implemented with success.
ALL IT TAKES IS A SIMPLE SWITCH!
FROM SELF GAIN TO BEING TRULY MARKET DRIVEN.
FROM PROFIT TO SERVICE AND BUSINESS EMPATHY
WITHOUT SACRIFICING SOUND BUSINESS PRINCIPLES
AND ABUNDANT REWARDS.
Endorsements of the thematic
"...This is what business colleges should be teaching."
Raymond Ackerman. Retail Pioneer
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