We only have to look at what happened in the world in the last few years to realise how crucial it is for this message to really sink in. This is the way of the future, this is the whisper of tomorrow, this is what business colleges should be teaching, giving a clear understanding of how important values are in running a successful business in the world of the future.
It is we who choose (business's) character and determine its predilection to add to the common good. It is this value in a Business Endeavour that will secure its legacy in Society and contribute mightily to a sustainable and coherent proposition for value creation for shareholders, employees, communities - for society as a whole. This makes the case for this in a simple but powerful way.
The one thing which stands out above all others during the couple decades I've known Jerry is the way he inspired many of us to think deeply about ethics and values. And how we can use them to make a contribution in business and our daily lives. Jerry is usually ahead of the game.
(THE LATE) FRANK AAB. FORMER CHAIRMAN. CONCOR CIVIL ENGINEERING
...it confirms what I believe good managers have always instinctively practiced. This is the insistence that moral values, such as honesty and integrity, rank equally with technical excellence in staff and client relationships to secure long-term sustainability. Jerry Schuitema gives us methods of evaluating these values. It should help senior executives to select potential leadership candidates on their ability to foster common purpose and common fate in their companies.
DR ALI ALAWI. WORLD BANK ECONOMIST, INVESTMENT BANKER, FORMER FINANCE MINISTER IN IRAQI TRANSITIONAL GOVERNMENT
He has exhibited a deep understanding of the need to strike a proper balance between man as homo economicus and the person who draws his or her inspiration and motivation in social and economic dealings from appropriate ethical values.
I learnt that business was nothing more than people serving people. Everything else flowed from that.
Changed the politics in Dulux. Focused everyone in the business on the contribution they can make. A common focus across the business on behaviours which create wealth for all stakeholders was established. The involvement of all employees in the business was increased through developing their understanding of the business.