Follow the meaning.
And get a better idea of company health than following the money. “Follow the money”, they say, “and you will get to the essence.” Do that with any company or business and you will confirm a self-evident truth: it comes from the customer. But here’s a more relevant proposition: follow the meaning! Do that and you are most likely going to arrive at the same point – the customer. Imagine, if you will, what an honest response would be if you asked any business leader: “what’s t