Standing next to the bishop.
Is it an appropriate position for the financial services industry? The maxim cautioning advertisers against “standing next to the bishop” means simply that they must be wary of the attention they draw to themselves and their motives. That saying came to mind over the recent furore sparked by asset manager Futuregrowth’s announcement that it would stop “lending” money to a number of South African state owned enterprises. That in turn set off a number of responses including mar